AFTER 6 YEARS OF RENOVATION, THE MUSÉE NATIONAL DE LA MARINE WILL FINALLY OPEN ITS DOORS TO THE PUBLIC ON 17 NOVEMBER 2023.
This new cultural space has been completely redesigned by architects from the H2O agency.
Creatively, we decided to echo the work of the architects.
The campaign has been designed around a certain minimalism, with large white volumes that let the art pieces breathe.
The same goes for the typography, which is rather small, with large line spacing, to give the impression that the objects are really big.
We chose to tell little stories about the works. Sometimes poetic, sometimes humorous, sometimes ironic.
The whole campaign is also based around a new slogan: the sea like nowhere else on earth.
