It's autumn.
And while the melancholy of the season may charm some, there's one thing everyone agrees on: it's getting dark far too early.
We're all used to it, but it's a bit painful every time. Painful because it's dark when you go to the office and dark when you leave.
Even if you leave at 5.30pm. And 5.30pm is early.
So let's be frank: who wants to go and lose themselves in the aisles of a supermarket,
when the urge is more to turn into a tortilla, wrapped up in a blanket?
Fortunately, we don't have to. Because Monoprix isn't just a shop, it's also an e-store, open 24/7.
To highlight this dematerialised shop, Monoprix has become the first chain to hack into its own storefronts
to transform them into advertising spaces dedicated to its e-shop, after dark.
