The McFlurry is supposed to be the coolest/youngest ice-cream ever.
But McDonald's France didn't communicate about it since 2000.
You remember 2000 as a teenager, no? WHere you, the cool skater, wearing baggy trousers and listening to Korn?
Or maybe one of these hip-hop guys? Listening to Eminem and wearing joggings?
Anyway, 20 years later, everything has changed. So we needed to change everything about the McFlurry's communication.
Because in 2019 you can listen to metal but wear colorful clothes, put jogging and be an hipster…
Yes this youth is a mess, a mix.
And that's great, because the McFlurry is a mix, or more specifically more than 140 different possible mixes.
So, that's what we did: we mixed techniques, inspirations and musics to build a design centric but integrated campaign.
1 new identity, 4 unique packagings designed by illustrators, 10 super targeted Youtube pre-rolls,
and dozen of social media assets.
