Monoprix was in dire need of a graphic system overhaul.
A new brand platform, more aligned with its 2020 clientele, concerned about the environment, organic food, and better eating habits...
Let's just say it, somewhat snobby upper-middle-class people.
Our solution: We devised a new communication grammar for the urbanites worthy of the name.
For this, we started from a strong symbol of Monoprix: the red apostrophe.
We transformed it into quotation marks, as if giving a voice to the brand.
Or rather, into dozens of quotation marks, to narrate the richness of what happens at Monoprix.
