Items – much like cats – have more than one life.
This is the core idea behind this campaign for l'ADEME and the Ministry of Ecological and Solidarity Transition.
Delivered with a touch of humor and playfulness, the campaign underscores the simple actions one can take to extend
the life of objects, and in doing so, safeguard our planet's resources.
In a bid to stay true to its underlying message, the campaign was executed without any on-site filming or photo shoots.
The solutions highlighted throughout the campaign are straightforward:
borrow, exchange, rent, repair, donate, resell, and share.
The initiative, launched today, goes beyond just spreading a message; it empowers the French PEOPLE to take immediate action.
